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Babes in Toyland: The Toy Association’s Play Fair 2

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A dizzying array of experiences greeted Play Fair 2017 attendees.


We Moved Through the Fair…
Slide from the top of the Paw Patrol Tower, hone your Jedi Light Saber skills, encounter a friendly T-Rex, assist in creating a record breaking vat of purple Slime Glue, learn to make a balloon animal or paint a Rock Pet with Mom, safely battle it out inside the Nerf dome, spin the giant Ben 10 prize wheel or meet Geoffrey the Giraffe, draw with a professional cartoon artist, preview the newest animated TV shows, learn a new board game, care for a handful Fingerlings, or simply lounge in a lake of Legos… these were just some of the activities for youngsters at the 2017 Play Fair.

play fair, the toy association, leftfield media

Leap Frog’s Violet is a perfect pal.

On November 4-5, 2017, The Toy Association and Leftfield Media (with presenting sponsors Toys ‘R’ Us and Spin Master) held the Second Annual Play Fair in New York City giving families the opportunity to treat their children to an immersive – maybe dizzying – play experience only a public transit ride away from home. Estimated to bring in over 30,000 participants during four separate multi-hour sessions, Play Fair Two topped its 2016 inaugural event in almost every way.

play fair, the toy association, leftfield media

Padawans in training with the Empire Saber Guild.

Meeting vendors and discussing play activities, cognition building skills, and toy trends at industry events is important for our ability to report on the newest products, but there is no substitute for seeing the said products in the hands of the children they are created for. It certainly afforded us a better understanding of the items we write about, as well as the setting for some priceless photo opportunities. Expect a closer look at individual items, but for now we’ll let the pictures speak for themselves.

play fair, the toy association, leftfield media

This young lady makes a new friend of an old T-Rex, in the guise of Rubie’s unique inflatable costume.

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Toys to the World: Toy Insider’s Holiday of Play 2017!


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Dog/Cats & Rugrats: Nickelodeon Holiday Gift Guide 2017

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Putting Out The Fire With Gasoline: Meet the Superwomen of DC Comics’ “Gotham City Garage”

Gotham City Garage Statues from DC Collectibles – Wonder Woman as you’ve never seen her before!

DC Collectibles has been adding to their Gotham City Garage statue series over the last few years and showcasing them at Toy Fair and Comic Con. SkeletonPete knew I’d fall in love with them. He knows me too well. I was instantly drawn to these gorgeous sculptures, these beautiful superwomen on motorcycles, in particular, Wonder Woman, my childhood hero.

When I saw these DC heroines reimagined as fierce biker chicks, I could instantly envision a live action or animated series set in this universe. Shortly thereafter, creators Jackson Lanzing and Collin Kelly announced their plan for a comic book series of the same name. I couldn’t wait to dive in and that’s unusual for me, as I’m not typically a comic book collector. Well played, DC. Mission accomplished. You reeled me in… and at 99 cents per digital download, it was an investment I was more than happy to make.
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Up and Atom: Thames & Kosmos’ “Happy Atoms” Adds Android App

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Thames and Kosmos’ “Happy Atoms” combines physical and digital components for molecular exploration.


Combine and Define…
This interesting experimental kit from Thames and Kosmos first came to our attention at The Toy Association’s annual Toy Fair this year. Happy Atoms is a safe and fun method of exploring the chemical foundations of the world around us. The game oriented analog and digital kit allows young scientists to build combinations of atoms and elements from a bag full of magnetic physical representations. Then they can explore the molecular properties of their creations via a downloadable application.  It is perfect in a S.T.E.A.M. (Science, Technology, Engineering, Art & Math) classroom as well as at home on the kitchen table. Happy Atoms comes in a choice of three kit versions, the Complete Set, Introductory Set and the Educator’s Bundle. The App is a Free download.
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