The Toy Industry Association‘s 112th North American International Toy Fair 2015 (#NYTF15) got it’s official start with a ribbon cutting event at New York City’s Jacob Javits Center on Saturday February 14, but it launched with advance festivities at the Association’s annual Toy of the Year Awards ceremony the evening before. I’m glad to see several that caught our eye this season took top honors.
Spin Master’s Zoomer Dino, the remote controlled “Boomer,” was voted Best Boy Toy. Its sleek design caught my eye when I first encountered it at the Big Toy Book 2014 Holiday of PLAY event.
Co-editor Adriana “Andy” Melendez (Sylverwhisper) was particularly fond of Hasbro’s Nerf Rebelle archery sets, allowing young ladies to channel their inner Katniss Everdeen in backyard Hunger Games or rival Marvel Avenger Hawkeye for his accuracy. One of the Rebelle line, the super soaker Dolphina Water Bow, took Best Outdoor Toy honors.
The Crayola Paint Maker won Activity Toy of the Year division. It’s a toy we gifted to my niece this year. Crayola’s complete line of classic to digital creative sets is impressive. I still covet my childhood box of 64 crayons, replete with sharpener but I’m looking forward to reporting on Crayola’s other products, including their interesting camera obscura style drawing apparatus.
Elsa is Everywhere…
It would seem that Princess Elsa is celebrating her TOTY award by putting NYC in a deep freeze for the next several days. The ubiquitous franchise Disney’s Frozen deservedly won for Property of the Year.
The Complete List…
The Toy Industry Association’s press release offers the complete rundown of winners with an explanation of their voting process.
“TOTY Award winners were selected with the input of consumers (on ToyAwards.org), retailers (mass and specialty), media and members of the toy industry. The five ballots were weighted and used to determine the category winners, with the exception of the “People’s Choice” award, which was selected exclusively by consumers.”
Recognizing an outstanding toy that inspires creative play through various forms of activity, the Activity Toy of the Year was presented to Crayola Paint Maker (Crayola)
Recognizing an outstanding toy developed for boys of any age, the Boy Toy of the Year was presented to ZOOMER DINO™ (Spin Master)
Recognizing an app-cessory or other physical toy that interacts with a smartphone, tablet or gaming device, the
e-Connected Toy of the Year was presented to LEGO® FUSION (LEGO Systems, Inc.)
Recognizing an outstanding toy that helps children develop special skills and knowledge through play, the
Educational Toy of the Year was presented to LEGO® Technic (LEGO Systems, Inc.)
Recognizing an outstanding children’s board, card, CD-ROM or electronic game, the Game of the Year was presented to Simon Swipe™ (Hasbro, Inc.)
Recognizing an outstanding toy developed for girls of any age, the Girl Toy of the Year was presented to Shopkins™ Small Mart Playset (Moose Toys)
Recognizing an outstanding toy developed for infants and toddlers up to 36 months, the Infant/Toddler Toy of the Year was presented to Go! Go! Smart Animals™ Zoo Explorers Playset™ (VTech®)
Recognizing an outstanding toy that combines innovation and play value, the Innovative Toy of the Year was presented to MiP ™ (WowWee)
Recognizing an outstanding toy that is designed for outdoor play, the Outdoor Toy of the Year was presented to Nerf Rebelle Dolphina Bow (Hasbro, Inc.)
Recognizing an outstanding toy developed for preschool-aged children (ages 3-5), the Preschool Toy of the Year was presented to LEGO® Juniors (LEGO Systems, Inc.)
Recognizing a property that has had the greatest success spreading its brand throughout the industry, the
Property of the Year was presented to Disney’s Frozen (The Walt Disney Company)
Recognizing an outstanding toy that is distributed primarily through specialty toy retailers, the
Specialty Toy of the Year was presented to Gravity Maze™ (ThinkFun, Inc.)