During a recent walk through a local Staples office supply store my wife and I happened upon a colorful surprise. A section of a merchandise isle dedicated solely to products from the Crayola Company. I had already been somewhat aware of the diversity of Crayola items seen at a pre-holiday event held by The Big Toy Book, but didn’t fully grasp just how expansive the selection was. Needless to say Crayola’s Toy Fair 2015 booth was one of my main objectives while covering the Toy Industry Association (TIA) event and the tour of goodies did not disappoint.
Starting as the Binney & Smith Company, selling industrial pigments, Crayola has been in business for well over 100 years putting art supplies in the hands of one generation after another. The current product line perfectly embraces a two fold vision. There is a tried and true allegiance to standard crayon-in-hand creativity that blossoms in connection with technology both old and new.
Drawing on History…
For instance, the Sketch Wizard is a colorful spin on the camera obscura, an ancient optical device that essentially allows you to trace your subject via it’s projected image. It is widely posited that many artists throughout history used this method to properly render perspective and foreshortening on the 2 dimensional page or canvas. My niece, whose parents were fascinated by Tim’s Vermeer, the recent film documenting the recreation of a Johannes Vermeer style painting by a non-artist using this method, found this one was under the Xmas tree last December.
Also in old school tech mode is the hand pumped Crayola Air Brush, which turns your markers into spray brushes, giving you a perfect way to create delicate stenciled art or misty backgrounds for your characters to inhabit.
The Color Alive products, what Crayola calls a “4D” experience, feature traditional looking coloring books and crayons that allow image capture into your tablet environment. Once visually pulled into the downloadable app your character comes to life in the colors you chose, and against a selection of backgrounds, including the real world image of whatever you point your device’s camera at. I was treated to a fire-breathing dragon dancing on my head with nary a tipple, I swear. The product range currently includes some very popular licenses from Mattel’s Barbie to the Activision’s Skylanders universe. Specialty crayon colors in each package add active nuances like flames and sparkles to the on screen art.
Additionally, 3D Systems in partnership with Crayola can print up a unique collector statue from your 2D Color Alive art. That option should arrive in April 2015.
‘Tweening for ‘Tweens…
As someone who dabbled in stop-motion animation during my pre and early teens I found the most impressive demo to be the Color Alive Easy Animation Studio. In my day I enlisted my full size Hasbro G.I. Joe’s to be the stars of my films, often covering them in clay to resemble the creatures in my favorite Ray Harryhausen epics like Seventh Voyage of Sinbad. My “G. I. Cyclops” got a lot of screen time.
Set for July 2015 release, Crayola’s stop motion animation package includes an articulated figure, book with 10 characters to customize and a software application. You simply move the figure into the main positions you prefer, photograph each with your device and the motion capture app does the “tweening,” giving you smooth transitions between the moves. I was pretty amazed by the finished look based on a few simple moves.
I Am Curious (UnMellow Yellow)…
Several newly announced Crayola kits including the Cling Creator to make gummy window and mirror adornments and The Crayon Carver, an engraver that let’s kids personalize their colors of choice, will be worth your attention. Each would make an interesting “activity station” at a birthday party or family gathering, with something self created to go home with. Others like the Paint Maker and Marker Maker kits give kids a hands-on experience creating their own artist’s tools and colors. Paint Maker was TIA’s Activity Toy of the Year Winner for 2015.
As a professional photographer with a fascination for stop motion animation, the Sketch Wizard and Animation Studio are my two favorites. They hit my historical and technological sweet spots for those two disciplines.
I suggest you make the Crayola kiosk a destination next time you’re shopping to get the full experience. The company has kept the price range very moderate, with kits running from approximately $17.00 – $30.00 USD and expansion and refill packages not prohibitive.
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