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Babes in Toyland: The Toy Association’s Play Fair 2

play fair, the toy association, leftfield media

A dizzying array of experiences greeted Play Fair 2017 attendees.


We Moved Through the Fair…
Slide from the top of the Paw Patrol Tower, hone your Jedi Light Saber skills, encounter a friendly T-Rex, assist in creating a record breaking vat of purple Slime Glue, learn to make a balloon animal or paint a Rock Pet with Mom, safely battle it out inside the Nerf dome, spin the giant Ben 10 prize wheel or meet Geoffrey the Giraffe, draw with a professional cartoon artist, preview the newest animated TV shows, learn a new board game, care for a handful Fingerlings, or simply lounge in a lake of Legos… these were just some of the activities for youngsters at the 2017 Play Fair.

play fair, the toy association, leftfield media

Leap Frog’s Violet is a perfect pal.

On November 4-5, 2017, The Toy Association and Leftfield Media (with presenting sponsors Toys ‘R’ Us and Spin Master) held the Second Annual Play Fair in New York City giving families the opportunity to treat their children to an immersive – maybe dizzying – play experience only a public transit ride away from home. Estimated to bring in over 30,000 participants during four separate multi-hour sessions, Play Fair Two topped its 2016 inaugural event in almost every way.

play fair, the toy association, leftfield media

Padawans in training with the Empire Saber Guild.

Meeting vendors and discussing play activities, cognition building skills, and toy trends at industry events is important for our ability to report on the newest products, but there is no substitute for seeing the said products in the hands of the children they are created for. It certainly afforded us a better understanding of the items we write about, as well as the setting for some priceless photo opportunities. Expect a closer look at individual items, but for now we’ll let the pictures speak for themselves.

play fair, the toy association, leftfield media

This young lady makes a new friend of an old T-Rex, in the guise of Rubie’s unique inflatable costume.

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UN-ADULT-erated Fun: Toy Insider’s Sweet Suite 2017

sweet suite 2017, toy insider

Orders of the day at Sweet Suite 2017, were fun and easy to follow.


If you’ve watched a television news or talk show segment about toy trends in the last couple of year’s it’s almost certain you’ve seen “Toy Insider Mom” Laurie Schacht doing the demonstrations. Laurie and the Toy Insider team have built a reputation as the go-to mavens for broadcast and online information about what’s hot on the horizon of play. Toy Insider’s pre-gifting season lists point to the best of what’s on the market. Their hashtag, #WeKnowPlay, is not a boast – it’s a fact.
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Suite Emotion: Toy Insider Jump Starts 2017 Toy Season

toy insider, sweet suite, toys, collectibles

An impressive array of toy vendors will preview new goodies at Toy Insider’s 2017 Sweet Suite Event.

We’re happy to announce that we’ll be reporting from Toy Insider‘s Sweet Suite Event. The list of companies represented has grown immensely over the last 8 years. As you can see from the poster above an impressive array of toy makers will be exhibiting their products.

Toy Insider notes, “Top digital influencers and members of the press from the U.S. and Canada will gather for the biggest night of play, meeting face-to-face with the biggest companies in the toy industry.”

We’re excited to once again have the opportunity to be among the first to demo and share information on the latest toy trends for the 2017 holiday gifting season.

To get the most of our coverage, follow us on our social media accounts where we’ll be giving highlights as the event unfolds.

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Twitter: @skeletonpete

Twitter: @sylverwhisper