New York City’s Chelsea Pier complex was the site for the 2015 Sweet Suite event designed to alert traditional press outlets and the exponentially expanding blogger community to the play industry’s newest goodies. This season’s gathering, mounted by the folks at Adventure Publishing Group (APG) (Toy Insider, The Toy Book, The Licensing Book) was the biggest ever, encompassing the wares of almost 100 vendor/sponsors. See the link loaded list of participants on the Sweet Suite Sponsor List.
Sweet Suite 15 was a sensory riot with so many wonderful items vying for deserved attention. To document the afternoon APG president and Toy Insider Mom Laurie Schacht conducted on-site interviews with the industry sponsors and attendees were banging out Tweets, Instagram pictures and videos posts by the hundreds (thousands?) It was especially cool to find The Verve Pipe’s Brian Vander Ark providing the live soundtrack performing songs from the group’s Are We There Yet album.
As an information gathering excursion co-editor Adriana “Andy” Melendez and I have found the invitation-only opportunity to be invaluable, often leading to months worth of pre-holiday roll-out features about the newest toys.
It’s also a perfect platform to explore new products and have an easy-going tet a tet with their creators. Heck, I got so “toy-tipsy” I was even cajoled into donning an “Amy Poehler” wig for the gals at the Goldie Blox booth. Do blondes have more fun? I can’t say for sure but it likely beats being a balding 60 year old guy in a baseball cap.
What caught our collective eye? I know Andy was particularly taken with the I Am Elemental action figures and their empowering message for young ladies. I zoned in on Crayola’s “Color Alive” Easy Animation Studio and Hexbugs’ newest Vex Robotics kits (including an operational Zoetrope). Both were still in early development when first spied at the New York International Toy Association Fair last February.
I also enjoyed a thorough demo and up close look at the eye-popping next-gen graphics of Activision’s Skylanders SuperChargers multi-platform game. Anki Overdrive’s track hugging robotic race cars promise to be an exciting experience, and Madame Alexander Doll’s mirthful Muppets will be available just in time for ABC’s Muppet TV relaunch.
Also ready to launch in the vanguard of inevitable Stars Wars mania is Build-A-Bear Workshop‘s Darth Vader and Chewbaca bears.
Expect us to be reporting on those items and many other products in depth as they reach their release dates in the coming weeks. In the meantime enjoy this teaser gallery of pictures from the event.
[slickr-flickr tag=”SweetSuite15″ style=”gallery” align=”center” photos_per_row=”6″]