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Suite Emotion: Toy Insider Jump Starts 2017 Toy Season

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An impressive array of toy vendors will preview new goodies at Toy Insider’s 2017 Sweet Suite Event.

We’re happy to announce that we’ll be reporting from Toy Insider‘s Sweet Suite Event. The list of companies represented has grown immensely over the last 8 years. As you can see from the poster above an impressive array of toy makers will be exhibiting their products.

Toy Insider notes, “Top digital influencers and members of the press from the U.S. and Canada will gather for the biggest night of play, meeting face-to-face with the biggest companies in the toy industry.”

We’re excited to once again have the opportunity to be among the first to demo and share information on the latest toy trends for the 2017 holiday gifting season.

To get the most of our coverage, follow us on our social media accounts where we’ll be giving highlights as the event unfolds.

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Shared Power: IAmElemental Donates “Courage” to Childhood Cancer Cause

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Core Power Courage embodies all the attributes of IAmElemental figures Series 1 (Photo: Dan Larson toy galaxy.tv)

September is Childhood Cancer Awareness Month and our friends at IAmElemental, makers of the first line of female action figures aimed specifically at young ladies, are sharing the empowering message of COURAGE with a Buy One, Donate One program. During the duration of the month IAmElemental will give one of their Core Power Courage figures to the cause, for every one purchased via their web store.

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Blue Skies Smiling At Me: Activision & Autism Speaks Team-Up

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Special edition “Light It Up Blue” Skylanders figures released for Autism Awareness Month.

Sky High…
At SkeletonPete we’ve been fans of Activision’s Skylanders, since Ken Pierce (PiercingMetal.com) and I first experienced a pre-release demo of Spyro’s Adventure at the Toy Industry Association Toy Fair almost six years ago. The combination of video game play with collector figures that “entered” the screen was a stroke of genius. Since then the company has built success upon success, turning the product into a collossal licensing franchise. Along the way the characters have been giant-sized, captured in crystal traps, split into swappable pieces, presented as a Macy’s Thanksgiving Day Parade balloon, and more recently given supercharged vehicles to traverse land, sea and air. Our first encounter with the Superchargers was at last summer’s Toy Insider Sweet Suite press event. Check the images below.
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Fair Play: 2016 TIA “Toy of the Year” Winners

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The Toy Industry Association timeline delineates 100 years of service to the trade.

This week The Toy Industry Association, Inc. (TIA) celebrated it’s 113th annual trade event, once again bringing together creators, vendors, buyers and press outlets to North American International Toy Fair.
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How Suite It Is: 2015 Toy Insider Event Grows in Scope

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New York City’s Chelsea Pier complex was the site for the 2015 Sweet Suite event designed to alert traditional press outlets and the exponentially expanding blogger community to the play industry’s newest goodies. This season’s gathering, mounted by the folks at Adventure Publishing Group (APG) (Toy Insider, The Toy Book, The Licensing Book) was the biggest ever, encompassing the wares of almost 100 vendor/sponsors. See the link loaded list of participants on the Sweet Suite Sponsor List.

Sweet Suite 15 was a sensory riot with so many wonderful items vying for deserved attention. To document the afternoon APG president and Toy Insider Mom Laurie Schacht conducted on-site interviews with the industry sponsors and attendees were banging out Tweets, Instagram pictures and videos posts by the hundreds (thousands?) It was especially cool to find The Verve Pipe’s Brian Vander Ark providing the live soundtrack performing songs from the group’s Are We There Yet album.

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Toy Insider’s Laurie Schacht meets a brace of WowWee Rev’s gesture controlled MiPosaurs.


As an information gathering excursion co-editor Adriana “Andy” Melendez and I have found the invitation-only opportunity to be invaluable, often leading to months worth of pre-holiday roll-out features about the newest toys.

It’s also a perfect platform to explore new products and have an easy-going tet a tet with their creators. Heck, I got so “toy-tipsy” I was even cajoled into donning an “Amy Poehler” wig for the gals at the Goldie Blox booth. Do blondes have more fun? I can’t say for sure but it likely beats being a balding 60 year old guy in a baseball cap.

What caught our collective eye? I know Andy was particularly taken with the I Am Elemental action figures and their empowering message for young ladies. I zoned in on Crayola’s “Color Alive” Easy Animation Studio and Hexbugs’ newest Vex Robotics kits (including an operational Zoetrope). Both were still in early development when first spied at the New York International Toy Association Fair last February.

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Just a few of the new items Andy and Pete will be reporting on in depth. I Am Elemental Action Figures (left,) HexBugs’ Zoetrope (top right,) Crayola’s Easy Animation Studio (bottom right.)


I also enjoyed a thorough demo and up close look at the eye-popping next-gen graphics of Activision’s Skylanders SuperChargers multi-platform game. Anki Overdrive’s track hugging robotic race cars promise to be an exciting experience, and Madame Alexander Doll’s mirthful Muppets will be available just in time for ABC’s Muppet TV relaunch.

Also ready to launch in the vanguard of inevitable Stars Wars mania is Build-A-Bear Workshop‘s Darth Vader and Chewbaca bears.

Expect us to be reporting on those items and many other products in depth as they reach their release dates in the coming weeks. In the meantime enjoy this teaser gallery of pictures from the event.

Click Any Image to launch the Gallery