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UN-ADULT-erated Fun: Toy Insider’s Sweet Suite 2017

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Orders of the day at Sweet Suite 2017, were fun and easy to follow.


If you’ve watched a television news or talk show segment about toy trends in the last couple of year’s it’s almost certain you’ve seen “Toy Insider Mom” Laurie Schacht doing the demonstrations. Laurie and the Toy Insider team have built a reputation as the go-to mavens for broadcast and online information about what’s hot on the horizon of play. Toy Insider’s pre-gifting season lists point to the best of what’s on the market. Their hashtag, #WeKnowPlay, is not a boast – it’s a fact.

Over the last several years Toy Insider has hosted summer and fall gatherings (Sweet Suite and Holiday of Play, respectively) for press outlets. Reporters are afforded direct contact with dozens of toy vendors and experience their newest products first hand. Andy and I, along with our metal-mongering compadre Ken Pierce, just returned from Sweet Suite 2017 and have plenty to report.

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DC Superhero Girls were a highlight of Jakks Pacific’s display.


The toy/play market is overflowing with merchandise for all tastes and age levels. J.C. Penny has just announced an expansion of both their brick and mortar and online toy and game departments in anticipation of the 2017 gifting season.

While augmented reality and S.T.E.A.M. tech has been quickly adopted into t’ween aimed products, there are also dozens of beautifully produced choices for juveniles building their gross and fine motor skills. Then there are those plush companions that simply require a cuddle.

Board games are once again burgeoning with themes aimed at sharpening cognition and family bonding in the guise of friendly competition. Collector’s of all age groups have never had more options to fill their display shelves with items from the most popular to the most obscure film, television, and gaming franchises.

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Have London Landmarks on your desk with this Lego Architecture kit.


Andy and I will be sharing our favorites with you over the next few weeks. You can expect exclusive photo galleries brimming with visual goodies and up to the minute details about product features and release dates.

In the meantime please enjoy the eye-popping array of Sweet Suite sights below.

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Classic Storytelling Companion Teddy Ruxpin gets a digital update with expressive eyes and story content.


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Suite Emotion: Toy Insider Jump Starts 2017 Toy Season

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An impressive array of toy vendors will preview new goodies at Toy Insider’s 2017 Sweet Suite Event.

We’re happy to announce that we’ll be reporting from Toy Insider‘s Sweet Suite Event. The list of companies represented has grown immensely over the last 8 years. As you can see from the poster above an impressive array of toy makers will be exhibiting their products.

Toy Insider notes, “Top digital influencers and members of the press from the U.S. and Canada will gather for the biggest night of play, meeting face-to-face with the biggest companies in the toy industry.”

We’re excited to once again have the opportunity to be among the first to demo and share information on the latest toy trends for the 2017 holiday gifting season.

To get the most of our coverage, follow us on our social media accounts where we’ll be giving highlights as the event unfolds.

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Fab Gear: Toy Insider Names Best in Play for 2016

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Adventure Publication’s Laurie Schacht and the Toy Insider team gave Holiday of Play attendees the lowdown on the latest & greatest modes of play.

Andy and Pete Say…
Once again it was our pleasure to join The Toy Insider team for the annual reveal of their choices for best toys for the holiday season lists. The HoliDAY of Play event highlights products in three categories, Hot 20 Toys, 12 Best Tech Toys, and 10 Best S.T.E.M. (Science, Technology, Engineering and Math) Toys.

You probably know “Toy Insider Mom” Laurie Schacht from her numerous television appearances demonstrating the operation of those products. The Toy Insider 2016 Catalog can be found nested inside the current issue of Family Circle Magazine, and you can get comprehensive details on each item at the Toy Insider Website link above.

Things to Make and Do….
There is probably no greater satisfaction for youngsters, really for anyone, than building something that works. That appeared to be the major theme this year at The HoliDAY of Play event. As we’ve seen in the past, from Lincoln Logs to LEGOS, the honing of dexterity skills, deciphering of instructions, assimilation of concepts, peaking of imagination and recovering from missteps, all make the final product a very personal thrill. The accomplishment makes the object all the more valuable to the builder.
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The Joy of Toys: Toy Insider “Holiday of Play” 2015

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Jakks Pacific’s 48 inch Darth Vader loomed large at Toy Insider “Holiday of Play” 2015.


Toy Insider’s Got Game…
Between the recent New York City Comic Convention and Halloween approaching, Andy and I have plenty of information and photographs to share with you, and miles to go before we sleep.
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How Suite It Is: 2015 Toy Insider Event Grows in Scope

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New York City’s Chelsea Pier complex was the site for the 2015 Sweet Suite event designed to alert traditional press outlets and the exponentially expanding blogger community to the play industry’s newest goodies. This season’s gathering, mounted by the folks at Adventure Publishing Group (APG) (Toy Insider, The Toy Book, The Licensing Book) was the biggest ever, encompassing the wares of almost 100 vendor/sponsors. See the link loaded list of participants on the Sweet Suite Sponsor List.

Sweet Suite 15 was a sensory riot with so many wonderful items vying for deserved attention. To document the afternoon APG president and Toy Insider Mom Laurie Schacht conducted on-site interviews with the industry sponsors and attendees were banging out Tweets, Instagram pictures and videos posts by the hundreds (thousands?) It was especially cool to find The Verve Pipe’s Brian Vander Ark providing the live soundtrack performing songs from the group’s Are We There Yet album.

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Toy Insider’s Laurie Schacht meets a brace of WowWee Rev’s gesture controlled MiPosaurs.


As an information gathering excursion co-editor Adriana “Andy” Melendez and I have found the invitation-only opportunity to be invaluable, often leading to months worth of pre-holiday roll-out features about the newest toys.

It’s also a perfect platform to explore new products and have an easy-going tet a tet with their creators. Heck, I got so “toy-tipsy” I was even cajoled into donning an “Amy Poehler” wig for the gals at the Goldie Blox booth. Do blondes have more fun? I can’t say for sure but it likely beats being a balding 60 year old guy in a baseball cap.

What caught our collective eye? I know Andy was particularly taken with the I Am Elemental action figures and their empowering message for young ladies. I zoned in on Crayola’s “Color Alive” Easy Animation Studio and Hexbugs’ newest Vex Robotics kits (including an operational Zoetrope). Both were still in early development when first spied at the New York International Toy Association Fair last February.

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Just a few of the new items Andy and Pete will be reporting on in depth. I Am Elemental Action Figures (left,) HexBugs’ Zoetrope (top right,) Crayola’s Easy Animation Studio (bottom right.)


I also enjoyed a thorough demo and up close look at the eye-popping next-gen graphics of Activision’s Skylanders SuperChargers multi-platform game. Anki Overdrive’s track hugging robotic race cars promise to be an exciting experience, and Madame Alexander Doll’s mirthful Muppets will be available just in time for ABC’s Muppet TV relaunch.

Also ready to launch in the vanguard of inevitable Stars Wars mania is Build-A-Bear Workshop‘s Darth Vader and Chewbaca bears.

Expect us to be reporting on those items and many other products in depth as they reach their release dates in the coming weeks. In the meantime enjoy this teaser gallery of pictures from the event.

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