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Rocket in Your Pocket: Monogram’s Cool Key Rings

monogram international, toy fair 2015, marvel, dc comics, key rings, bust banks

Just a few of Monogram’s Marvel Collectible Keyrings

Monogram International Inc. is noted for their years of creating unique licensed collectibles and novelties, and I’ve been tracking their creations over many Toy Fairs. Their bust banks are particular favorites of mine, and they have created many ComicCon exclusives in this range. Antman and Loki are stand out additions to the line this year.

Key Characters…
Photographing the varied items at their 2015 New York International Toy Fair booth, I quickly became enamored with Monogram’s soon to be released series of 3D Foam Figural Key Rings. Licensing spans the Marvel, Disney, Teenage Mutant Ninja Turtles, and DC universes. The 2” characters have a nice chunky feel, soft but not “squishy.” Their super cute wide-eyed designs are fun and inventive and should make them popular with both youngsters and collectors of stylized characters.

monogram international, toy fair 2015, marvel, dc comics, key rings, bust bank

3D Figural Foam Keyring Foil Packs and Display Box.

Chase Scene…
Each keyring series includes 9 standard characters and 2 exclusive figures. Marvel Series 1 includes, Spider-Man, Hulk, Nick Fury, Hawkeye, Black Widow, Iron Man, Rocket Raccoon, Groot, Star-Lord. The two “chase” characters illustrated on the bag in silhouette appear to be variants of Iron Man and Rocket. They will be sold as foil pack “blind bags.” Inside each package the characters are wrapped in cardboard to discourage the “touchy feely” collectors from trying to divine their purchase in advance. It keeps things honest and trading brisk.

monogram international, toy fair 2015, marvel, dc comics, key rings, bust bank

My Monogram Rocket Raccoon 3D Keyring just hanging out.

The Monogram folks were so kind as to offer Ken Pierce (PiercingMetal.Com) and I a mystery bag each, and of course we opened them immediately. I was happy to find Galaxy Guardian Rocket Raccoon in mine, especially since he was not included in the Monogram display.

monogram international, toy fair 2015, marvel, dc comics, key rings, bust bank

Monogram’s Avengers Paperweight as a work in progress..

Weight of the Universe…
Monogram also unveiled a very early look at their Marvel Avengers paperweight. Shown in unpainted prototype it’s an out of the ordinary collector’s piece, nice for the desk of that comic obsessed executive you know. Standing atop the Avengers logo, Thor, Iron Man, Black Widow, Captain America, Ultron and the Hulk are all nicely sculpted ranging at what seemed to be 4-5 inches tall. Although not shown at Toy Fair, likely still in the sculpt stage, the company’s product art illustrates The Abomination and Loki as part of the set as well.

monogram international, toy fair 2015, marvel, dc comics, key rings, bust bank

Loki ponders what universe he’s in, as Superman looks on.

SkeletonPete Says…
Though not originally a fan of the mystery box or blind bag collectible model, I’ve come to understand its strengths. Commercially the “thrill of the chase” for your favorite characters certainly drives sales but psychologically adds a layer of fun via anticipation and surprise. That’s not such a bad thing for kids to experience in a world of mostly instant gratification. A personal analogy is how much I enjoyed chasing after 45 RPM’s with Non-LP B-Sides by my favorite musical artists. Now those “bonus” tracks are a click away for download and not truly special at all.

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To Infinity 2.0 (and Beyond): Disney Adds Marvel Heroes

Disney Infinity 2.0 Iron Man can change on screen costumes via "power discs."

Disney Infinity 2.0 Iron Man can change on screen costumes via “power discs.”


The Disney Infinity Game line amps up the play action this fall with the addition of Marvel Super Heroes to the mix. The Infinity 2.0 game pieces expand the “Toy Box” of the previously Disney-centric character set to include beautiful three dimensional game pieces based on Marvel’s Avengers and Spiderman universes. Iron Man, Captain America, Spiderman, Nova, Black Widow, Hulk, Thor, Hawkeye, Venom, Iron Fist, and Nick Fury will all be part of the Wave 1 roll out scheduled for September 23, 2014.

Although the new character set will not work with the previous Infinity base or software, all original characters will be recognized and playable on the 2.0 system and may even include power-up “skill tree” enhancements.

There will also be another group of Disney film characters coming to the shelves before the 2014 holiday season. These include Merida, Tinkerbell, a very Angelina looking Maleficent and Stitch, all pictured below. All characters are playable in all worlds so die hard purists will need to bring their sense of fun and an open mind to game play that could ultimately pair the Incredible Hulk with Tinkerbell. I believe kids will not blink and just go for it.

The Mighty Thaw, Um Thor…
I have always been a fan of The Mighty Thor from my earliest off-the-newsstand comic buying days and was thrilled to learn that The Avengers game story will pit them against Loki and the Frost Giants to save New York City from a frozen doom. Disney says the play maps are 4 times the size of the cityscapes offered in the original game.

Power to the People…
Power Discs will add other dimensions to the screenplay and come in two flavors. Placing a character on top of a Circular Power Disc (or 2) can for instance change a character’s uniform, add an on-screen helper character (like Falcon or Winter Soldier for Captain America) for a short “team-up” period, some will add a vehicle like the Spiderman dune buggy, or a motorcycle.

Hexagonal Discs offer “Play Sets,” these are game experiences with hours of story or task based action when placed on the Infinity base. While each starter kit will come with Power Discs, discs will also be sold mystery box style to encourage collecting and trading between gamers. 80 separate discs have been announced.

Building your own worlds inside the “toy box” area will also be enhanced so gamers can more easily create unique experiences. We were told those end-user built worlds could eventually be shared online via Disney to others around the world.

SkeletonPete Says…
It was great to get an up close and personal sneak peak of these temping collectible game pieces at the Blogger Bash’s SweetSuite 2014 Event in NYC this week. Like Activision’s Skylanders they serve not only as game tokens but excellent display items that deserve shelf space.

Thanks to the kind folks at The Big Toy Book for giving co-editor Andy Melendez and I the opportunity to cover this fun event.

I strongly suggest you visit Marvel’s website for detailed info on the deep set of gaming capabilities offered in Infinity on a wide range of platforms.

Avengers Resembled, Toy Fair 2012 Round-Up

Toy Fair 2012 Was Awash in Avengers Movie Tie-in's


Joss Whedon’s recent denial of writing either The Kree or The Skrulls into the upcoming Avengers movie has fandom buzzing again about who or what the villainous planet attackers that we’ve been seeing in the trailers are. While that little tempest in a teapot continues to brew I thought I would go back to my Toy Fair 2012 photos and pull together a gallery of what was on display there.

Expect a deluge of Avengers themed toys, games and action figures from Lego, Neca, Funco and Diamond Select (I love those mini-mates). Check out my earlier posting on tokidoki for a look at their cool Avengers baseball caps, and the Peavey musical instruments story, illustrated with images of their superhero adorned guitars.

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