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Big Gulp: The Pop Insider Hosts Hasbro’s Planet Devouring Transformer at NYCC19

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Hasbro’s largest Transformer ever. The Unicron met its crowd funding goal during NYCC 2019.

Hasbro Toys’ HASLAB division has officially hit the full funding mark for their War for Cybertron Unicron Transformer. At full conversion it’s the largest Transformers collectible ever produced by the company. This planet eating mega-bot was first introduced in the animated feature Transformers: The Movie back in 1986 and has since held chaotic reign in many versions of the Transformer universe. The toy, if we can actually call it that, has a 30 inch diameter in its Planet X guise and can be un-folded to a massive 27 inches tall in robotic reveal. It’s magnificently detailed down to an interchangeable chin for movie accuracy and will include a Galvatron figure.

The HASLAB platform has previously completed a 5000 backer venture producing Jabba The Hut’s Sail Barge, the Khetanna. That  vintage, nearly 50 inch long, Star Wars: Return of the Jedi collectible shipped last spring. The Unicron project was announced this past summer with its step by step progress being documented via the PULSE website. The Kickstarter style campaign required 8000 pledges to initiate production, with the final day of New York Comic Con 2019 as its closing date. At nearly $600.00 the purchase was not for the faint of heart or the weak of wallet, but crowd funding allows for special items like these to come into existence and into the hands of die-hard collectors. 

unicron, hasbro, pop insider, has lab, transformers

Unicron in stealthy planet mode. Waiting to gobble entire worlds.


The Final Countdown…
Entering its final weekend with 5000 plus funders the crowd sourced project got a beneficial boost to the finish line at NYCC where the prototypes – both planet style and robot – were prominently featured at The Pop Insider booth. The enticement of free informative Pop Insider magazines and a chance to win gobs of geeky goodies saw a phalanx of fans file past the Unicron display. By the morning of Sunday October 6 the campaign had reached its goal. That didn’t stop enthusiastic collectors from continuing to invest through the 11:59 PM (EST) deadline.

unicron, hasbro, pop insider, has lab, transformers

The Pop Insider crew hosted Hasbro’s Unicron prototypes at NYCC 2019.

SkeletonPete Says…
As of now the campaign is closed, credit cards have been bonked, and Hasbro says completed Unicron’s will ship in early 2021. Lucky recipients should start making display shelf space or building that home extension soon.

The Toy Association Reveals 2018 Toy of the Year Finalists

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Toys to the World: Toy Insider’s Holiday of Play 2017!


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UN-ADULT-erated Fun: Toy Insider’s Sweet Suite 2017

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Orders of the day at Sweet Suite 2017, were fun and easy to follow.


If you’ve watched a television news or talk show segment about toy trends in the last couple of year’s it’s almost certain you’ve seen “Toy Insider Mom” Laurie Schacht doing the demonstrations. Laurie and the Toy Insider team have built a reputation as the go-to mavens for broadcast and online information about what’s hot on the horizon of play. Toy Insider’s pre-gifting season lists point to the best of what’s on the market. Their hashtag, #WeKnowPlay, is not a boast – it’s a fact.
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Suite Emotion: Toy Insider Jump Starts 2017 Toy Season

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An impressive array of toy vendors will preview new goodies at Toy Insider’s 2017 Sweet Suite Event.

We’re happy to announce that we’ll be reporting from Toy Insider‘s Sweet Suite Event. The list of companies represented has grown immensely over the last 8 years. As you can see from the poster above an impressive array of toy makers will be exhibiting their products.

Toy Insider notes, “Top digital influencers and members of the press from the U.S. and Canada will gather for the biggest night of play, meeting face-to-face with the biggest companies in the toy industry.”

We’re excited to once again have the opportunity to be among the first to demo and share information on the latest toy trends for the 2017 holiday gifting season.

To get the most of our coverage, follow us on our social media accounts where we’ll be giving highlights as the event unfolds.

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