Hasbro Toys’ HASLAB division has officially hit the full funding mark for their War for Cybertron Unicron Transformer. At full conversion it’s the largest Transformers collectible ever produced by the company. This planet eating mega-bot was first introduced in the animated feature Transformers: The Movie back in 1986 and has since held chaotic reign in many versions of the Transformer universe. The toy, if we can actually call it that, has a 30 inch diameter in its Planet X guise and can be un-folded to a massive 27 inches tall in robotic reveal. It’s magnificently detailed down to an interchangeable chin for movie accuracy and will include a Galvatron figure.
If you’ve watched a television news or talk show segment about toy trends in the last couple of year’s it’s almost certain you’ve seen “Toy Insider Mom” Laurie Schacht doing the demonstrations. Laurie and the Toy Insider team have built a reputation as the go-to mavens for broadcast and online information about what’s hot on the horizon of play. Toy Insider’s pre-gifting season lists point to the best of what’s on the market. Their hashtag, #WeKnowPlay, is not a boast – it’s a fact.
We’re happy to announce that we’ll be reporting from Toy Insider‘s Sweet Suite Event. The list of companies represented has grown immensely over the last 8 years. As you can see from the poster above an impressive array of toy makers will be exhibiting their products.
Toy Insider notes, “Top digital influencers and members of the press from the U.S. and Canada will gather for the biggest night of play, meeting face-to-face with the biggest companies in the toy industry.”
We’re excited to once again have the opportunity to be among the first to demo and share information on the latest toy trends for the 2017 holiday gifting season.
To get the most of our coverage, follow us on our social media accounts where we’ll be giving highlights as the event unfolds.