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Under The Bridge: New Trolls Emerge from Dark Horse

Dark Horse/Dam Things Trolls Get 21st Century Bling Jobs


Those Dam Things…
On July 25, 2012, Dark Horse Comics under license agreement with Dam Things will begin offering a new line of designer vinyl Good Luck Trolls. All collectibles fans have no doubt encountered the lovable smiles of the classic Good Luck Trolls in some shape or form over the last half century. Their original countenance was created by Danish woodcutter Thomas Dam in 1959. Dam chose to eschew the evil Troll demeanor of the Three Billy Goats Gruff fairy tale characters for an affable grin and “hug me” pose and they quickly became a pop culture phenomenon.

Copyright legalities during the 1960’s saw the product go into the public domain in the United States with a number of companies issuing their own versions. I still have a couple of vintage Uneeda Doll Company “Wish-Niks” in my collection. Russ company outfitted them to represent different holidays and vocations, miniature bristle haired versions came out of gumball machines, they were ubiquitous. Reinstatement of the copyright came after Dam’s passing in 1989 and worldwide licensing is now administered by the Denmark based Dam Things.

Mystery Box Display with Series 1 Combinations (Photo Courtesy of Dark Horse Comics)

Collect ’em, Trade ’em…
The first wave of 2.5” figures will feature an assortment of 15 body and hair color variations, including metallic, glitter, and flocked versions. Glow In The Dark and Black Light bodies are also in the mix. The “mystery box,” with characters both cardboard boxed and foil wrap sealed, offers a random purchase experience and an opportunity to trade with like minded collectors. There are “chase” characters with lower find probabilities and those ratios are printed on each vending display.

ComicCon Exclusive…
Lucky 2012 San Diego Comic Con attendees (July 12-15) will have a crack at purchasing a black light sensitive green Troll with white hair which is limited to 1,500 and exclusive to the Convention.

ComicCon 2012 Exclusive Black Light Troll (Photo Courtesy of Dark Horse Comics)

Feature Film in the (Dream) Works…
With Dreamworks Animation announcing the Good Luck Trolls as their next feature subject (Chloe Moretz and Jason Schwartzman are on tap for voice work) the franchise should see a renaissance and a new fan base for the 21st Century.

Important Photo Note…
I captured these images at the February 2012 Toy Fair in NYC when this product was in pre-license approval prototype. Please check vending display boxes for actual color and surface combinations available in Series 1. Happy Collecting.

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